Smiling Mind aimed to increase in-school program subscriptions by addressing rising stress and anxiety among teachers and students.
To engage key decision-makers, the campaign highlighted real experiences from a Queensland school where the program was fully implemented.
By sharing firsthand stories from teachers and students, the campaign demonstrated the positive impact of mindfulness on both school and home life.
MY ROLE:
Creative Producer, project management, designer
Main client contact for media and creative, managing all interactions and deliverables after moving to Client Services
See the full video below
