I have recently taken part in AWARD School 2024. Over the 12 weeks, I was tasked with tackling 10 different briefs in 10 different mediums, each with its own challenge. From the first week and the weeks that followed, I saw my skills grow, allowing me to go back and make the needed changes to the briefs I was hesitant about.
Each piece of work I submitted changed and was elevated from the original works I created. Each piece shows a part of how I think as a creative and I am ecstatic with how they all turned out.
Brief 1 - OOH
Product: Ironclad The Legacy Pan
Prop: A non-stick pan that will last
Prop: A non-stick pan that will last
Brief 2 - Print Campaign
Product: Removery laser tattoo removal
Prop: Nothing needs to be permanent
Prop: Nothing needs to be permanent
Brief 3 - 30" TV Ad
Product: Ancestry DNA Kit
Prop: Find the real you
Prop: Find the real you
Brief 4 - 30" Radio Ad
Product: RSPCA Guide
Prop: Keep your house cat in the house
Prop: Keep your house cat in the house
Brief 5 - Social
Product: LIFX Lightbulbs
Prop: Control your Mood
Prop: Control your Mood
Brief 6 - PR
Product: Flavedo & Albedo makeup
Prop: Cosmetics shouldn’t come packaged in single-use plastic
Prop: Cosmetics shouldn’t come packaged in single-use plastic
Brief 7 - Digital
Product: Bumble
Prop: The dating app that empowers women with every connection
Prop: The dating app that empowers women with every connection
Brief 8 - Direct
Product: Telsa
Prop: Make up your own mind about whether an EV is right for you
Target audience: Electric vehicle sceptics
Prop: Make up your own mind about whether an EV is right for you
Target audience: Electric vehicle sceptics
Brief 9 - Integrated Advertising Campaign
Product: Exceptional Alien Playbooks
Prop: Curators of culture are now your travel guides
Prop: Curators of culture are now your travel guides
Brief 10 - Commercial Creativity
The National Plan to End Violence against Women and Children.
Prevention. Early intervention. Response. Recovery and healing. The National Plan is the overarching national policy framework that will guide actions towards ending violence against women and children over the next 10 years. It highlights how all parts of society, including governments, businesses and workplaces, media, schools and educational institutions, the family, domestic and sexual violence sector, communities and all individuals, must work together to achieve the shared vision of ending gender-based violence in one generation.
