This campaign aimed to rejuvenate NSW Bowls clubs by attracting a new audience while preserving their rich community spirit.
By showcasing lawn bowls as more than a sport—highlighting its social, mental, and physical benefits—we engaged new members through authentic storytelling.
The execution included real locals, iconic symbols like the bowls ball and schooner, and immersive creative across OOH, social media, and display to evoke the unique club experience.
MY ROLE:
Creative Producer, Production Manager, Talent
